The Backlash to the Backlash: Why Consumers Demand Stronger DEI Commitments

The backlash to the backlash grows………

Yet another research paper was issued last week that shows how critical DEI efforts are to business success.

The London School of Economics & New York University’s School of Law took a look at a key overlooked stakeholder in the supposed rush to dismantle DEI programmes: the consumer.

Their research showed:

🛍️ 70 per cent of surveyed consumers are more likely to buy from companies that actively support DEI

🛍️ Among Gen Z and women, these numbers rise to 78 and 74 per cent respectively

🛍️ More than a third (36 per cent) say they plan to boycott a company that scales back this work

At Men for Inclusion – Driving lasting cultural transformation, we think that companies that continue to invest in the lifelong learning that comes from embracing inclusion are going to have greater the success in the long term.

The backlash to the backlash is growing – is your company on board?

You can find a link to the research here.