One of the most common questions Gary Ford and I receive is: How do we engage the unengaged, the passives, and the resistors in Diversity, Equity, and Inclusion (DEI) efforts? It’s a critical inquiry, especially considering the significant investments firms have made in DEI strategies. While these initiatives have nudged the diversity needle, they’ve often left a significant portion of colleagues unengaged, lacking comprehension of the “why” behind these efforts beyond meeting targets and vague business cases.
Through extensive research and experience, we’ve uncovered what truly motivates men to become active supporters of DEI strategies and inclusion leaders. It’s time to shift the narrative and start addressing the fundamental question: Why should I be engaged?
Let’s pave the way for genuine engagement by providing compelling answers to this question. Together, we can foster a culture of inclusivity and drive meaningful change. Are you ready to join the movement?